I'm Trying To Help But...

The small business owner sat across the table and said, "You know, we have all of this collateral to give to our retail clients to help them sell more; but they don't use it. Why?"

The answer hinges on time and talent.

We flipped through the various print pieces and while they were colorful and printed on great stock there was simply...too much. Too much detail, too many offerings, too many pages...too much.

Here's something for you to remember. The average human has an attention span that is below a goldfish. It's true.  If you don't capture somebody's attention in under eight seconds...forget about it.  And, while this business has had a great run, much of what they were producing and sending out seemed old...and a bit tired.

Time & Talent

If you need to capture time...you need to have some amazing talent at creating the brochure/print ad/television commercial/radio ad/video that connects with the right audience. That means you better KNOW who your audience and HOW they want to be reached. 

Be bold and get noticed!

So, what do you think?