We're asked all the time about what makes the most effective advertising/marketing content. In other words...what works best. The simple answer is "it depends on your target demographic" but that takes time and talent to figure out so let's cut to the most recent study.
We realize this is for B to B however, we think it holds well for B to C marketing as well.
According to the North American Content Marketing Institute the most effective tool is person-to-person contact. It figures, "People like to do business with people they know and trust" right? But directly equal to that is content in video form.
And the very cool thing about video is that it crosses nearly all the other platforms and can be used in each:
- Video for Social Media Content
- Video for Case Studies, White Papers
- Video for your Website
- Video for your Nearly Everything...
Of course it has to be done well and connect with the audience and you can't drone on and on...
Get Video and Get Noticed!