A "Brand Warrior" is a person who isn't afraid to tell others how fantastic, rewarding and wonderful your product/service/store is. They will use opportunities to "name drop" your brand, they will share photos of your brand, they will use social media to promote your brand and...you don't pay them a dime.
How does that happen?
It's not price. It is not convenience. It's not the paid advertising. It's all about the experience.
I've been a "Brand Warrior" for Von Maur for years. Why? It's all about the experience.
Here's a quick example:
Three weeks ago I purchased a bottle of cologne. The choice was made by a sample I'd been given by the Von Maur staff a few months earlier. It was OK...but for some reason the scent "left" just an hour after application.
Nope...no problem, no pressure just a genuine concern that I got what I wanted. So, I picked out a different scent. However, my Bride didn't like it...so... within a day back to Von Maur.
Once again...no issue. No "customer service hell" just lots of help and, yet, another great experience.
You want to create a "Brand Warrior" for your business? Excite. Over Deliver. Empathize. All while charging a price that is worth the..experience.
Thanks for reading!