The first call was answered by a human (within three rings) who not only sounded pleased that the phone rang but also gave me her name. I asked for the CEO, whom I know well, and Stephanie said, "I'm sorry but she is not in. Would you like me to send you to her voice mail or may I take a personal message?"
What? A PERSONAL MESSAGE from a person...like written down maybe even on PAPER and HANDED to my friend? Think I'll get a call back? (I will...)
The other call was to a business, that I also know well. The connection took over thirty-five seconds to complete. I know because I called back just to time it. When the call was answered I was told that "everybody was busy" and that I should leave a message. No directory, no option...just "General Voice Mail Hell".
My only other option was to fill out the very generic online form (which I've done before) and have my message go to "General E-Mail Hell". I know that because the last time I did this I received no call back.
So...what does these two brands say to you?
No, I ain't calling back number two.