I get it you've already got plenty on your advertising/marketing plate and you may think you don't have room for more. Fair but let me share with you an opportunity to have your voice heard like in "really heard".
If you want to skip reading and rather listen to what a Podcast can sound like...here you go:
Podcasting is something most businesses don't do mostly because they fail to see the value in podcasting or they don't understand how to create a podcast. Let me help you with both:
People are busy, often too busy to read. They may head to the gym, drive a distance to the office, get on the road for a game or hit the highway for a meeting. Tough to read when jogging or driving but really easy to listen to a podcast. The value of creating a podcast for your business is that you can, in a very short period of time, capture the attention of your target audience and they can "tune in" to the "voice of your business".
Creating a Podcast
It doesn't require much. Your computer and a microphone should work but then you'll have two additional issues. You'll need some software to edit your podcast. There is a free version of Audacity out there that we've used for years or you can pony up and purchase another system.
The content of your podcast should be original. Just like your blog you now have the opportunity to share your knowledge with others but remember, just like video, you've only got seconds to capture the attention of your audience. Get to it and make it enjoyable to listen to. Offer tips, suggestions and put your expertise on display. Keep your podcast to maximum of fifteen minutes. Often less...is best.
I'd also suggest to you that you use original music at the front so that your podcast becomes your own. Looking for original music for yours? Contact my friend James Goodlett from JamGood Productions great stuff and he did ours for the Business News Hour.
Also get some original artwork for your podcast. We also did that for the Business News Hour and it's instantly identifiable to what we do.
Hosting Your Podcast
So where do you put your podcast? There are a number of sites out there. We've used Podbean for several years and it allows us a tracking system to record the downloads. There are others and here is a link to TechNorms for a listing of eight. And don't forget to include iTunes for an option.
Sharing Your Podcast
Social Media time baby! Don't be bashful. Place it on your website, splash it on Twitter, LinkedIn, Facebook...what you are currently using for sharing...now you have your podcast to share as well.
I'm not going to kid you it takes time...but if you've already got written content why not re-purpose that into your new podcast?