So, you've got a website (but is it responsive?) and you are selling a product or a service. So far, so good. But, here is the question we need to ask. "Do you have a CALL TO ACTION on your website?"
Look, just having an electronic brochure...which is what many websites really are...isn't enough to motivate the consumer. You've got a website for a reason. It's there to share information about your business, show off you ability to answer questions or provide a service. But (and you knew that was coming) if you fail to ask your visitors to actually DO something after they meet you then you are missing...doing business.
The goal is to convert "lookers" into customers and clients. And that, my friend, is difficult to do with a passive web presence.
How do you know if you've got a passive website? If you track your site using, say Google Analytics, and you've got a ton of visits but a bunch of bounces. Or if you've got a super keen website and people are coming but then business is slack. Bingo...passive website.
It's pretty simple.
So here are several tips that will allow you to take your passive site and make it interactive with your perspective customers/clients:
- Call to Action Button - This is an easy fix. It can be "Ask your question." "Donate Here!", "Let's Talk", "Use the App" any number of things that you want the visitor to DO. Make sure that it can been seen and is large enough so folks don't skip it.
- Chat Button - You can offer a "live chat". OK, so you don't have the staff to do a real live chat but you can configure the "Let's Chat" button to generate an email that you can come back to that evening or later in the day and have that communication.
- Help Button - Perhaps you are in a service sector that is specific to various consumer needs. Put up a call to action button that has a place where visitors can fill in a form and ask their question. You can have disclaimers that indicate the question does not, in any way, create a client relationship, but is an informational service. (Go on, click the "Act Now" button above.)
- Call Us Now! - You can have a large call to action button that is directed to a dedicated voice mail number. Rather than the standard, "Your call is very important..." (Please, BTW do not employ that language because...most of the time you are lying.) use this language, "Thank you for calling. Please let us know how we might help. We promise to call you back and have the discussion!" And, then....do it.
Simple fix items that will turn your passive website into a way you can generate business.