Because it might be the "Silver Bullet" that will solve an issue we're having or bring up an issue we don't even know we might have. Or it might be a great idea for one of our clients.
True, you can't spend hours each day listening to all the pitches that come your way but if you're not giving the person a chance how can you make a decision? And if you make the decision to simply shut out any new idea by refusing to listen to the pitch you are doing your business a disservice.
It's that simple.
Besides, and this is self-serving, we never know when the pitch might need some help in getting better. And, in the end, that's what we do.
So, do you listen to each pitch or...keep them away?