I know lots and lots of business owners that have lots and lots of "friends" on their various social media channels yet they often complain they are not seeing sales match the number of people who are following them.
Wanna know why?
Because you have not ASKED for their help.
Follow along on this for a moment. It takes seconds to "Like" a page and maybe...maybe comment... Once done with that task many of your "friends" feel as if their investment is over. And you, and your business, racks up another "Like" which will do little to boost your bottom line.
How do you fix that?
- Say "Thank You" - Don't ignore new "likes" or "friends" they may have liked your page but without you engaging them with at least a "Thank you!" they have little reason to champion your business;
- Reward Your Brand Warriors - It doesn't take much to know WHO really helps drive your business. Which of your friends/customers continue to share positive messages about your brand to their friends. Then invite them to enjoy a free SOMETHING as a "thank you" for their help;
- Have a Party - Want to jump start engagement? If I had a retail business with hundreds or even thousands of "friends" I would invite the most active of them to the business for a party...just for them. Thank them for their work and give them a simple assignment to keep it up;
- Personal Friends - Outside of social media you no doubt have friends...you know...folks you know well and often hang out with. Don't forget them. They already like you so why not ask them to share their thoughts about your business with their friends? The next gathering where you are together slip them a note with the "ask"...ask them to become brand warriors. Bet they will.
You can do all of this with a little effort that will pay huge rewards. Engage your "Friends" and they will help champion your brand.