Yesterdays News

In the fast-paced world in which we live and with the myriads of information outlets available do you notice how fast yesterdays news gets forgotten?  Not that it was not important but people move on...quickly.

If you are a business and you are using social media to communicate with consumers doesn't it make sense to continue to drive your message...often and at different times of the day?

We think so and here are several tips to help you on the way:

• Post Often - You work on your blog post and put it on Facebook and Twitter once. Chances are very few people will actually see what it is you took time to create. It is not bad form to re-post your piece several times during different day-parts; 
• Mimic the Media - To that point start, on Twitter, to follow several news outlets. You will find they re-post news stories often and, in doing so, they change up the wording so that it is fresh;
• Use Images - Doesn't matter if it is Twitter, Facebook, Instagram, LinkedIn or Snapchat make sure your image is included and the caption matches the image. It is more difficult with Twitter and 140 characters but worth it because the click through rate goes up;
• Use a Service - We have used Hootsuite (there are others) for several years. It offers us the opportunity to schedule Tweets over a wide period of time. So we can send out the same story, with different words and sometime photos over various time periods and it takes just a few minutes;
• Respond - If somebody likes what you are sharing make sure you respond with a "Thank you" or better yet feel free to ask a question about why they liked or re-posted what you have written.  Remember, social media is not just a broadcast tool it is about building relationships.

Five pretty simple tips that will help you boost your engagement.  After all, that is what we are all hoping for...right?