Who doesn't like repeat customers? Who doesn't like being told...a couple of times...that you've got a great logo or uniform or...heck a great haircut? Just as much as we enjoy repeat customers and repeated complements so too should we learn that when we repeat something over and over it has real power.
In marketing and advertising it is what is called "Top of Mind Awareness". Making sure your product or service is at the top of mind when it comes to somebody buying what you are selling. In other words, "One and DONE" doesn't cut it. It takes an effort to make sure you repeat your message over and over.
Here are a couple of examples and, while they are for national brands, we think you'll get the message:
"Winston Tastes Good Like a Cigarette Should" - Winston has been out of television and radio for decades...yet we remember the tag line;
"The Champagne of Bottled Beer" - Miller used this slogan for years, abandoned it and this year brought it back...for good reason;
"A Diamond is Forever" - DeBeers debuted this way back in 1948 and they are still using it because...it works;
"Breakfast of Champions" - Who doesn't know this 1930's Wheaties slogan;
"It's the Real Thing" - CocaCola hit it out of the park with this from 1970;
"Say it With Flowers" - This will surprise you, the slogan dates back to 1917!
You get the idea... True, each one of these slogans had real dollars behind them to push the idea and the brand. Maybe your business doesn't have that sort of advertising budget but you don't need all that cash to accomplish much the same thing.
Think of your value proposition and what you bring to your customers and then put that in words. Not a bunch of words but short and sweet. We know of a law firm that has the tag line, "We get things done!" because the number one complaint among legal clients is that far too often law firms don't get things done and clients have to wait...and wait. The firm went so far as to register the slogan and they use it...everywhere.
Find your value proposition and then repeat it...often and everywhere. The goal is to have your customers hear or see those words and identify you and your unique value.
It very well could bring you…repeat customers.