We tell all our clients how important it is to stay current with your social media efforts. Current and Consistent. That lesson came home last week as we closed the office and went on vacation. We do that from time to time...everybody needs a break. Sure, we did our daily business news broadcast Insight on Business the News Hour from Anna Maria Island and yes we did do some Tweets and kept up (sort of) with our broadcast Facebook Page and we (sort of) fueled my LinkedIn Page and, yes, we posted "some" to Instagram.
However...when we looked at the numbers upon our return we saw we were lagging. Not as much interaction, re-tweets, Facebook comments and loving gazes toward LinkedIn or Instagram.
It was a great lesson in Feeding the Beast.
Once you are in that space, no matter what platform you use, you've got to be consistent. And that, my friends, is where so many businesses (product or service) fall off. It takes time. And, if you are on vacation or away to a conference and YOU are responsible for the social media activity of you or your brand...you've got to stay on your game. You've got to find the time.
If not, individuals that have come to expect a particular amount of social interaction go away or disconnect. Remember, our attention span is less than a goldfish. Staying current and being consistent is just another demand of The Beast.
And, The Beasties. (Meet my grand-daughter Jovie...pretty good huh?)
Thanks for coming by and your comments are always welcome!