I was going through some old notes this weekend preparing for a trip to Mobile, Alabama to cover the annual meeting and trade show for our client the National Tractor Parts Dealer Association. During the search I ran into a promotional video I did for them four years ago along with an outtake from the first scene.
At the time the association was struggling with getting people to attend their event so they asked us to do a number of things to push attendance levels which, by the way, worked. It's amazing what can happen when you put some thought into a multifaceted approach to solving a problem.
Anyway, I thought you might get a kick out of this one outtake that set up the beginning of the video. I've been doing this stuff for years and, for folks not in the business, it's enlightening to learn how much goes into just a few seconds of finished video. Equipment issues, forgetting the lines, tripping while walking. So here is the outtake I found:
And then this is the finished product:
It was all shot with a single camera. The shoot took about two days and another day to edit. They had a very tight budget so it was a "one man effort" with some help from friends, Mariah, Tony and Georgie. It was fun to do...and thought we would share.