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January 2019

The Video from 2014 - National Tractor Parts Dealer Association

I was going through some old notes this weekend preparing for a trip to Mobile, Alabama to cover the annual meeting and trade show for Video single our client the National Tractor Parts Dealer Association. During the search I ran into a promotional video I did for them four years ago along with an outtake from the first scene. 

At the time the association was struggling with getting people to attend their event so they asked us to do a number of things to push attendance levels which, by the way, worked. It's amazing what can happen when you put some thought into a multifaceted approach to solving a problem.

Anyway, I thought you might get a kick out of this one outtake that set up the beginning of the video. I've been doing this stuff for years and, for folks not in the business, it's enlightening to learn how much goes into just a few seconds of finished video. Equipment issues, forgetting the lines, tripping while walking.  So here is the outtake I found:

 

And then this is the finished product:

 

It was all shot with a single camera. The shoot took about two days and another day to edit. They had a very tight budget so it was a "one man effort" with some help from friends, Mariah, Tony and Georgie.  It was fun to do...and thought we would share. 


Public Speaking - Ramping Up 2019

If you don't mind a few moments of shameless self-promotion.... MWSB August 2014 Two WEB

2019 marks the tenth year that I've been in the world of professional speaking. While it's true that I've been teaching a number of subjects for 30+ years, it was a decade ago that I made the decision to offer my services to those businesses and associations that were seeking high quality, engaging information on a variety of topics.

So, what is it, besides clarity and motivation, that I can bring to your group? Here are several topics:

"Five in 24 - Five Things Any Business Can Do in 24 Hours or Less That Can Remanufacture your Brand and Allow you to Sell more Stuff" - While this is the most requested topic the content has changed as marketing has changed. Fast paced and full of fun facts and ideas for any business.

"Social Media Is...Not Free" - We all know what social media "is" but how to best leverage the various platforms to successfully impact consumers is the critical topic of discussion. And, just because it's "free" does not mean it really is.

"Media & Media Relations" - Gaining positive press, when you want it, is a science as well as an art. Far too often businesses spend valuable time and money writing news releases that get ignored. In this presentation I share the science behind pitching your business story and how to capture the attention of the targeted reporter. Business messages that can not be ignored. 

"Effective Communication Tools" - As a trained newscaster and journalist I have conducted thousands of interviews. To be effective in that craft you must be a master at using effective communication tools. Learn the tools of effective communication that can assist you in reaching your desired outcome.

One other thing: I not only show up for the presentation/seminar I'll also help you market the event through social media and a video geared to build participation at your event. And, each presentation is customized for the participants.

Thanks for reading...and let's connect.