So, you want to start a podcast for your business...any business. You'll be joining a crowded field. In 2018 there were 170,000 new podcasts started. That would be on top of the 110,000 podcasts started in 2017.
Yeah, it's the HOT new thing.
Want more? The number of episodes that went out last year numbered 575,000. That would tell us that not every podcast that started last year or the year before, or the year before that released a new episode. Why?
Folks find that it's hard work and getting your audience is not done instantly. It takes time.
We've been in the podcast space for six years, long before it was popular. And, to make it all work you've got to have a compelling storyline, something worth talking about, professionally produced audio (and often video) and then the social media background to spread the message.
But, in this "time-starved" world where nobody has time to sit in front of their radio and requires information on the go...podcasting makes a ton of sense. Just be prepared to spend time and money to get it done right.
We've stuck with it and after six years Insight on Business the News Hour is rocking it....and we're grateful
It reminds me of the early days of blogging. It was hot and people started thousands of blogs and then, as time went on...they figured out it took lots of time, energy and talent to pull it off.
I'm not trying to dissuade you from moving forward...just want to help you understand what it takes.
Good luck...and if we can help....let us know.