The Power of YouTube for Business

Sometimes we forget about the powerful search abilities that YouTube offers businesses. And, it doesn't have to be a complicated video with lots of shots and edits.

So, what can you do?

Last month I did a phone interview for Insight on Business the News Hour with Karen McCullough, a professional public speaker based in Houston, Texas. And, yes we shared it for several weeks on various social media platforms from Twitter to LinkedIn. (It's what we do there.) 

Karen went the extra step and created a YouTube video of her audio interview complete with some neat artwork (see above). Then using the the correct keywords posted it on her YouTube Page. While at the same time promoting an upcoming speaking engagement.

Brilliant!

And, frankly, that got us to thinking about how we might do a better job on The Business News Hour when it comes to YouTube.

Here is that video/audio of her interview.

And, remember it's something you can do as well.

Go get 'em!