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September 2019

Those Podcast Download Numbers...

Over the years we've seen the number of "downloads" for Insight on Business the News Hour continue to grow. From a couple of hundred IoB image seven years ago to several thousand today. Of course we're on seven different podcast locations...so that helps.

But, here is the surprising number: 14%

According to Apple only 14% of the podcasts on that platform are "downloaded" the rest are "streamed". It's a pretty stunning development and one that we should have noticed because nearly all the platforms we're on allow our listeners to stream as well as download. 

In addition to that bit of news we also allow listeners to stream from our Radio Blog that comes out each day.

The bottom line here is that metrics can be tricky especially when there are multiple ways in which to access content. So, maybe the correct answer to the question, "How many listeners do you have?" might just be..."Lots!" 

Thanks for reading! 


Random Marketing/Advertising Thoughts

Every so often stuff happens that business people need to better understand when it comes to marketing and advertising. Here are just two items that should get you to think about your approach to consumers. Pepsi bottles

Pepsi Wins

Even in light of downward pressure on Wall Street Pepsi this week posted some impressive gains as the company posted third-quarter gains that beat expectations. Analysts had expected revenue of $16.93 billion however Pepsi turned in revenue of $17.19 billion. What does the company say contributed to the unexpected increase in revenue? Advertising. Pepsi CFO Hugh Johnson said, “The increased advertising that we have is causing consumers to shop us more aggressively, and our customers are rewarding us with that [grocery] space because they know that we can help them grow."

Yeah....advertising.

Podcasting

Podcast MicRemember when people said social media was a fad? Sure you do. I remember traveling around the country giving presentations about the power of social media and many times attendees came up to me and told me, in no uncertain terms, "Social Media is going to go away. It's a fad and we'll get over it."  And, to be honest there are still some folks out there who believe that...even though social media platforms continue to grow.

Now it is podcasting that some say is a fad. However, consider this piece of news: "The Interactive Advertising Bureau/PwC forecast predicts $678.7 million will be spent by advertisers on podcasts this year. And revenue will top $1 billion in the next two years." And that, my friends, comes to us from the publication Inside Radio.  So if radio is paying attention to podcasting...shouldn't your business?

Marketing and Advertising thoughts...it's what we do...every day.  And, if you want to check out our Insight on Business the News Hour podcast you can find us on your favorite podcast platforms:  Google PlayPlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL.

Thanks for reading...now go sell something!