Random Marketing/Advertising Thoughts

Those Podcast Download Numbers...

Over the years we've seen the number of "downloads" for Insight on Business the News Hour continue to grow. From a couple of hundred IoB image seven years ago to several thousand today. Of course we're on seven different podcast locations...so that helps.

But, here is the surprising number: 14%

According to Apple only 14% of the podcasts on that platform are "downloaded" the rest are "streamed". It's a pretty stunning development and one that we should have noticed because nearly all the platforms we're on allow our listeners to stream as well as download. 

In addition to that bit of news we also allow listeners to stream from our Radio Blog that comes out each day.

The bottom line here is that metrics can be tricky especially when there are multiple ways in which to access content. So, maybe the correct answer to the question, "How many listeners do you have?" might just be..."Lots!" 

Thanks for reading! 

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