Riffing on Hyper-Local Events

Every Friday, for years, we change up our business newscast and riff with Jeff Pitts the managing editor of Cityview Magazine about "Stuff the DO" in the Greater Des Moines Metro. Six days a week we do the serious business news and long-form interviews but on Friday it's all fun.  We were asked the other day why we don't do more local business news stories and the answer is because our podcast is...well...global. The other day I posted up a business interview and within thirty seconds it had been opened in Germany and in Finland. Sure the United States and Canada are our biggest areas but it is interesting how connected we all are, on a global level. (Yep, that's Jeff...in 2017 yet!)

Years ago, when we were on local radio, our focus had to be on local business news. I remember reaching out to the Des Moines Register and the Business Record and asking them if they wanted to join up and do a daily business news hour. We would use some of their stories and their talent to report. Both newspapers turned us down. I guess they didn't see the value or, perhaps, thought it would be some sort of competition. So we did it ourselves...still do.  Anyway, and just for fun, here's Jeff and I riffing on those "Hyper-Local" things. Enjoy we'll get back to the serious stuff on Sunday.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.