So, You Want to Add a Podcast for Business?
November 06, 2020
Back in the day we were early adopters of the business blog. It's a great way to tell your business story outside of somebody else doing the work for you. And, we've always believed that organic is much better than hiring outside help...unless you don't have the time or interest.
It's the same for business podcasting.
Let's be clear, with more consumers being mobile and listening to "spoken word" on their devices the business podcast makes sense. And, while you could invest in radio or television why not become your own broadcast facility? But, we get it. You may not have the equipment and or experience to create the content or edit the finished product. Totally understand and that's why we've launched our new business podcast service.
If you've followed our work you know we've been in the broadcasting and podcasting world for over a decade. Recently we added the equipment necessary for us to assist our clients in creating their own branded podcast. Our work includes the recording, editing, dubbing in your branded music/jingle and more. We'll even help you create your social media channels to distribute your content. Just like we're doing for a new Minnesota based client.
OK, so let's say your business isn't using social media (which, we think, is a mistake) perhaps you've been doing email marketing or direct mail marketing. Did you know that you can use those tools to also distribute your business podcast?
There are many ways a business podcast can be helpful in telling your story. And, if you've been doing a business blog for some time turning those stories into a podcast gets even easier.
So, let's visit. That conversation won't cost you a dime and you may come away with some great marketing ideas.
Thanks for reading!