Back in 2010 we added podcasting to our business. We thought it was the next iteration of blogging so we hooked up with Podbean and started podcasting the business news interviews from Insight on Business the News Hour. For some reason we figured people wouldn't want to listen to the business newscast. Wrong, and it took us several years to figure that out. Just like the 24/7 cable news shows consumers, it turns out, want the news on their time...not ours. (Photo is from May of 2009)
Our numbers in those early days were rough. We would post up the podcast and share with our guests and they, often, just ignored the opportunity to share those links...even though we sent out a "one-page" on how to get even more traction from their interview. Some even suggested they thought the whole podcasting thing was just another "social media fad".
But, we kept it up and it's turned out to be very successful. So when I saw this article from Inside Radio it didn't really surprise me. But it might you. The top line is this:
"The just-released third quarter Share of Ear report from Edison Research shows that podcasting has captured a 14% share of ad supported audio listening among Adults 25-54, the age group that advertisers focus on more than any other. That is more than twice podcasting’s 6% share among ad-supported audio four years go."
Today we're on six different podcast platforms all fed by our friends at Podbean. If you would like to follow along just Google Insight on Business the News Hour and pick your favorite platform. Or this might make it easier:
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.