Effective Communication Tools for NIACC

Hello...as I indicated in the video below I was to have presented a business class this past Monday on Zoom. For some reason students were unable to connect and I really feel bad about that.  So....check out the audio portion below the video to hear about my thoughts regarding Effective Communication for business and your personal life. My thanks to Rowena Crosbie and Deborah Rinner for their insightful book, "Your Invisible Toolbox - The Technological Ups and Interpersonal Downs of the Millennial Generation". I use this fantastic book all the time and highly recommend it to you. What is really neat is that while over 100 topics are discussed none are longer than two and a half pages.

 

The audio portion of my presentation on Effective Communication is below.  All you have to do is click to listen.

NIACC Effective Communication August 2021

Thanks again and I truly hope we've got the Tech Bugs behind us.  Hope to visit with you each Monday at Noon through the North Iowa Area Community College. The link to the program is here.

You can reach me a number of ways: MPLibbie@gmail.com or IOBNewsroom@gmail.com or my direct line is 515-331-3207.

Take care!


Voice Work - Keeping it in the Family

Over the years we've been doing Insight on Business the News Hour I've been able to work with some very talented people. Voice work Hunter Voice Work Dec 2020 from Jimmy Olson, Tyler Hackenmiller and Mariah Lewis all from the Des Moines Radio Group. There's Jane E. Morgan from my old station 94.5 KKEZ in Fort Dodge, Iowa and Mike Fellers/Stu Stevens another local Des Moines, Iowa independent. All great folks and still call on them from time to time.

Several years ago I needed some voice work done...FAST but everybody was booked or maybe I was just too anxious. 

That got me to thinking about our daughter Hunter Pease who has always delighted friends and family with her many comic voices. You've got to see it to really appreciate her talent. Anyway she was close and had the time so I asked her if she would read some liners. Bam! She did a really good job for never having done anything like this...and she became "The Voice of Insight on Business the News Hour".  And, yes, we pay her...so she is a professional.  Here's some of her latest work that we turned out just this week.

Hunter Focus and Find Sample

Pretty good for never having any formal training.  I think we'll keep her.

Thanks for reading and letting me brag just a bit.  And, if you want more of what we do you can subscribe to the newscast that comes with long-form business interviews by doing a Google search for Insight on Business the News Hour and picking your favorite podcast platform. Or, I can make it easy and have you head to Podbean to subscribe.

Thanks for reading!


The Apostles with Peter Children

Over the years we've met and done business with many entrepreneurs to established businesses. One that stands out is a guy we've known Peter Children May 2017 for well over a decade. Peter Children is in his mid 80's and works his business, Universal Products, each day.  And, what is that?  Peter has been, for generations, providing other companies with beautiful artwork and promotional items. Now, we're not talking about ice scrapers, although I bet he's done that in the past, but real works of collectable art.  One that stands out is this coin collection that features the Twelve Apostles. Check this brief video....

Told you.  

Peter is somebody that we visit with several times a week and he not only has The Apostles coin set but he also has beautiful Swarovski Jewelry that so many companies, that are attempting to incentivise their customers, give away with a purchase. But, that is for another post.

If you are at all interested in learning more about this great entrepreneur and what he might be able to do for you and your business though some beautiful incentives you can reach Peter, by phone, at 641-423-0184. Nope, he doesn't have a website (something we've begged him to do) but he will call you back.  Thank you Peter for being such an inspiration for so many of us.


Business News & More 2 September 2020

We've been busy grinding it out today...so much going on that this is the "Late Edition" of the business news...we usually try to get this Business News Image out before 5PM Central.  Here's what's on tap for today:

  • Google and their new planned community;
  • More airline job cuts;
  • Remember when politicians were afraid of the deficit;
  • More companies embrace "working from home";
  • Eviction due to COVID19? Not so fast...
  • The Wall Street Report
  • Is smaller...bigger?  Ask Macy's.

Those stories plus a really neat conversation with Rachel Trainum of Tero International. Not long ago Rachel was a summer intern at the company. Today she not only oversees the corporate marketing and communications but this year was in charge of the new crop of interns who, according to Rachel, did some amazing things. 

Thanks for listening! 


"Podcast? What?"

My bet is that just five years ago that would have been the response of many who had never heard of a "podcast". Today it's so much different. Today, according to a recent survey of 16 to 64 year old internet users, 39% consume podcasts each month. Here is that data.

That's a big number and it continues to grow. The reason? Convenience. Online Content Use July 2019

And, that is why more and more radio stations are starting podcasts. You read that correctly. radio stations starting to do podcasts.

It's all about the time crunch that faces everybody. No longer do you have to sit and wait for the news or information. You can subscribe to a podcast and get it delivered to your inbox on your time. And if the host is knowledgeable and engaging so much the better.

One other quick fact. We're seeing more dollars being spent advertising on podcasts. Back in the day when FM radio started I remember sales people having to carry a small portable radio to clients so they could prove to them that FM radio existed. No, really! Today it's podcasting. People who are not informed about the power of podcasting are having to learn a whole new way of advertising their products/services.

On a podcast the traditional thirty-second "ad" doesn't work like it does on radio or TV. Listeners want what they want and don't wish to wait through several minutes of commercials. So the savey podcaster knows that embedding the message into the stream makes more sense.

IOB LOGO BWOne other thing about podcasting is quality. The quality of the audio is critical to a successful podcast. If the podcaster puts out lousy
audio that distracts from the content all is lost. It's one of the reasons professional audio and those who are experienced in audio seem to have better response to their efforts.

We've been in the podcast space for over 10 years starting with something that was way ahead of it's time at WebcastOne Live to our current business news podcast, "Insight on Business the News Hour". Sure it's about business and it's not as sexy as a murder mystery or a political rant...but's it's effective and it seems to deliver content that is appreciated while also garnering financial support.

Podcasting...yep...it's here to stay.

Thanks for reading. 

  


Twitter for Business - It's Frustrating

This summer marks the 10th year our agency has been doing Insight on Business the News Hour a daily business newscast which first Ben McDougal MPL Feb 8 2011 appeared on the web, moved to terrestrial radio and now is a combination of both radio and podcast. (Photo from 2011 with a younger Ben McDougal from our studios at Webcast One.)

During that time I've interviewed thousands of business people about the who, what, where and why of their business. Each long-form interview is then placed on our Radio Blog and shared across several social media channels multiple times over the course of several weeks or months...depending on the story.  We also send out the interview link along with a one-page "How To" so our guest can then share their story on their own social media channels.

In other words, we have a long and proficient history when it comes to social media, especially Twitter.

I tell you that because, over the years, I have searched for and found hundreds of Twitter Profiles connected to the businesses we've featured. We do that so we can link our story to their feed and help them get more traction.  

Man ConfusedHowever, more often than not, those business Twitter feeds have been abandoned or, worse, so sparsely cared for that I see one or two Tweets a month...if that. And, what is even more incredible is that even if our guest has a fairly active Twitter stream they may fail to retweet their own story and the content we have freely created for them.

Often I'll reconnect with a business we've profiled and ask the question, "I see that while we've shared your story a dozen times on Twitter over the past two weeks and tagged you. Yet, your Twitter stream has never carried your content. Can you tell me why?"

Crickets.

They don't know. Or worse yet I get, "Gosh, I'll have to ask our social media specialist about that..."

In other words they simply don't understand the power of Twitter. They may have relegated it to an outside source or have an internal person who simply doesn't understand how the platform works. Finally, I believe, they think..."Hey, it's free. How valuable can that be?"

It's frustrating.

Business has, in front of them, their own media company that, if they work it, can pay huge dividends in the form of referrals and sales and building a positive brand.

It's time to re-tool your thinking. Let's start with this piece, "Giving Up On Twitter" from 2015. 

More to come....

 

 

 

 

 

 

 


Some Hiring Help

Last week on The Business News Hour we had a story about jobs. The Labor Department says there are now 1.5 million more open jobs Hiring Use then there are unemployed people. To put that in context let's say there are 6 million unemployed people in the U.S. yet there are 7.5 million open jobs.

Our business is based in the Des Moines, Iowa Metro where the current unemployment rate is hovering around 2.3%. I am told, by the folks at the Greater Des Moines Partnership, there are 17,000 open jobs in the Metro. Again, just not enough people...

Everywhere you look you see "Help Wanted" signs. HyVee, a chain of over 237 grocery stores in the Midwest, went out and bought flags to plant in their parking lot to announce the obvious. Over the past two years I've watched as B'Bops, a locally owned hamburger chain, has changed their help wanted sign to promote higher wages. Two years ago the sign said $8.00 an hour. Today the sign reads $10 an hour.

Last month there was a high-powered forum where experts weighed in on the employment troubles and offered up some suggestions regarding not only recruitment but also retention.

One of the things that is missing from the discussion is something called "passive recruitment". That's where you use media to target not only your "help wanted" message but also, at the same time, polish your brand. You can use a host of mediums radio, podcasting sponsorships, podcasting, video and social media to do the same thing. 

What is cool about passive recruiting is that word spreads. You may not hit the person who is actively looking for a job but your message may be heard or seen by a family member who then says, "Hey, did you see/hear that Weasels is looking for workers. Sounds/Looks like a great place to work."

Here's a sample, click to listen.

Recruitment Audio June 2019

It's really that easy but, does it work?  I have a friend who works in this field and he has been successful for years. The key is to let people know how really great your business is and then pitch the idea of working there.

Building your brand while building your bench is simply a good stratigity. 

 

 

 

 


Five in 24 - Five Things to Re-Brand & Sell More Stuff

For several years I've offered up a seminar on "Five in 24 - Five Things Any Business Can Do in Twenty-four Hours to Re-Brand and 5in24_LogoSell More Stuff".  It's been the most requested piece I do. Has it changed? You bet! Each time I go out, as I just did with the New York Press Association Annual Meeting, I refine it to match the needs of the audience I'm speaking to.

And, that is one of the Five Tips that is included in "Five in 24"

Know Your Consumer

It doesn't matter if you are selling a product or a service the basic metric of success is knowing your customer base. That's why, before I head out to do a presentation I adjust the guts of the seminar to match the needs of the people I'm speaking to.  For example the publishers and editors of the New York Press Association are struggling with new ways to connect to their readers outside of the printed product. 

To be sure the community based newspapers that are represented by the NYPA are doing pretty well. They are not daily papers but hyper-local papers that laser focus on their town, city, community. That they've got. But, what other things might they use to connect with their target audience?

Podcasting

Mobile Studio in Mobile 2019One of the new additions to "Five in 24" is Podcasting. I've been in that space for over ten years, long before it was considered cool and when it seemed like you were "talking to yourself". But today it's a thriving media option for busy people who may not have time to sit down and read. Want to check us out? Here is the Radio Blog for Insight on Business the News Hour

And so, I tailored my presentation to reflect that reality. Was it well received? Yes...and while the reviews are not in I'm confident that I was able to peel back the onion a bit and introduce them to the power of podcasting.  

The bottom line is you must know who your target customer is, where they hang out, how they buy what they buy. Once you've got that down all you need to do is create a story to move from "customer" to a lasting relationship.

Thanks for reading! 


No Homepage Traffic?

Not long ago we were asked to look at the website of a new client. The business is in the professional services sector. They were concerned Man Confused about their homepage traffic...which had declined over the past couple of years...and wanted a total new site and redesign. Yeah, they were...worried.

Now, they don't do e-commerce but they do a bunch with their business blog. (Clearly they had been listening over the years that business blogging is a great way to secure solid content and project a strong voice let alone be helpful in search engine optimization.) We knew...and they didn't...that visits to homepages continue to shrink and that happens because of a good reason...

So, we dug in to take a look and in the end made the professional recommendation that what they needed to do was stop worrying about their website and continue creating original content that drives people to their business.

Here is how it works: A consumer does not go looking for the XYZ Legal Services Company...unless they get a recommendation. It is more likely that a consumer is searching for something. Perhaps they are looking for "Business Succession Issues". They plug that into their search engine and get lots of places to go so they can learn more. And, because this client has written, several times, about that issue their legal blog came up on the first page of the search. And, because they used the right keywords and tags in their blog, the consumer was able to tell the company was in their metro area.

Today it's all about content and changing content at that. So, if your homepage is static don't expect much. However if your homepage content always changes...and if you are creating content on a regular basis it all adds up. 

Content, content, content. And today you've got more places to share that content than ever before.

Create valuable information that people can use and the rest will follow. 

Thanks for reading!


The Power of YouTube for Business

Sometimes we forget about the powerful search abilities that YouTube offers businesses. And, it doesn't have to be a complicated video with Karen McCullough YouTube Image Feb 2019lots of shots and edits.

So, what can you do?

Last month I did a phone interview for Insight on Business the News Hour with Karen McCullough, a professional public speaker based in Houston, Texas. And, yes we shared it for several weeks on various social media platforms from Twitter to LinkedIn. (It's what we do there.) 

Karen went the extra step and created a YouTube video of her audio interview complete with some neat artwork (see above). Then using the the correct keywords posted it on her YouTube Page. While at the same time promoting an upcoming speaking engagement.

Brilliant!

And, frankly, that got us to thinking about how we might do a better job on The Business News Hour when it comes to YouTube.

Here is that video/audio of her interview.

And, remember it's something you can do as well.

Go get 'em!