Staying Vital in Small Town Iowa

It's a return visit from Lyle Muller of Iowa Watch - The Iowa Center for Public Affairs Journalism. Today we're talking about the Lyle Muller MPL 1118 incorporated and unincorporated communities in Iowa and the success/failure of business, population growth and quality of life. How some small communities are doing when it comes to all manner of business issues. We'll also talk about broadband and how some towns have been able to go it alone. It's a fascinating conversation that is not unique to Iowa.  Here is that article and here is our conversation. 

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.


Join Me at EntreFEST!

It will be really special! People from all over the country will be converging on Cedar Rapids, Iowa for EntreFEST June 10 - 11. Why? Great MPL ENTREFest image 2021 question.  People will be coming to learn and earn for their startup dream or their current entrepreneurial business. On hand will be a host of speakers on topics from finance to marketing to wellness, diversity, sales...you name it. If it has to do with business you'll find something here that clicks.

This will be my first time at EntreFEST and I'll be speaking on Podcasting for Business. I'll cover topics from why podcasting rocks to equipment, sales, promotion and more. Plus, for those who want some "one-on-one" time I'll be available for questions and offer some coaching tips.  So why me on podcasting? We've been doing the daily Insight on Business in podcast form and on the radio for a dozen years.

In addition, because we do this every day.  I'll be there to record some "evergreen" business interviews that we'll use over the next several weeks.  Hey, you get to be part of our "studio audience" as well. 

Here is your link to purchase tickets for EntreFEST 2021 and BONUS...if you use the promo-code LIBBIE you'll get 20% off the price.  Also, if you're not keen on making the trip you can join the event virtually as well.  So, no excuse for anybody anywhere on the planet to miss this great event.

See you in June!


Why Discount When You Have Peter Children?

I've had the pleasure of knowing, and liking, Peter Children for several years. Here is a guy who, in his mid-80's, works his business, Peter Children May 2017 Universal Products, every day. And I know because Peter calls or sends me an email almost daily asking about his ideas, sales efforts and more.  Some time ago he was on my radio show talking about sales and sales marketing. That's where the photo comes from.

Recently Peter has been working on several opportunities for major businesses to use what he is calling the Swarovski Incentive. It plays like this:  Rather than sell a product be it clothing to flowers at deep discounts why not hold the original price and offer a really amazing incentive like a pair of Swarovski studs?  And, the cost of the incentive is way lower than what the retail store would lose by selling at deep discounts AND (this is the best part) the word of mouth marketing from the effort will be huge.

Here is a quick 20 second video of the studs and a neat tennis bracelet so you can get an idea of the quality.

 

Nice huh?

Full disclosure: Peter didn't pay me a dime to write this or create the video. I am simply in awe of his work ethic and his ideas. Now, should you wish to connect with him (nope, he doesn't have a website) you can call 641-423-0184 or shoot him an email pchildren@mchsi.com.

Thanks for coming by.