I've had the pleasure of knowing, and liking, Peter Children for several years. Here is a guy who, in his mid-80's, works his business, Universal Products, every day. And I know because Peter calls or sends me an email almost daily asking about his ideas, sales efforts and more. Some time ago he was on my radio show talking about sales and sales marketing. That's where the photo comes from.
Recently Peter has been working on several opportunities for major businesses to use what he is calling the Swarovski Incentive. It plays like this: Rather than sell a product be it clothing to flowers at deep discounts why not hold the original price and offer a really amazing incentive like a pair of Swarovski studs? And, the cost of the incentive is way lower than what the retail store would lose by selling at deep discounts AND (this is the best part) the word of mouth marketing from the effort will be huge.
Here is a quick 20 second video of the studs and a neat tennis bracelet so you can get an idea of the quality.
Full disclosure: Peter didn't pay me a dime to write this or create the video. I am simply in awe of his work ethic and his ideas. Now, should you wish to connect with him (nope, he doesn't have a website) you can call 641-423-0184 or shoot him an email firstname.lastname@example.org.
Thanks for coming by.