The Business News Hour - The Friday Wrap

Every so often I comment about Insight on Business the News Hour in this blog. The thought IOB_RGBoccurred to us that you might be interested in some of the long-form business interviews we do. You may find valuable the information our guests share with our radio audience. 

For those of you who don't know, The Business News Hour is the only daily, hour-long business news broadcast in the Midwest. It is heard on AM-940, FM-104.5 and in HD at 103.3 HD2. Each day, Monday - Friday starting at 5:05PM, we cover the business news headlines of the Nation, Region and the Greater Des Moines Metro along with a Market Report and our business interviews.  To listen or download any of these, simply click on the play button or click on the IOB image of the Des Moines Skyline for our Podcast Page. 

Our conversation with the editor of the Des Moines Business Record, Chris Conetzkey, focuses on paying attention to trends, business R&D in an economic downturn, the back-story of the publication and the print industry.

While listeners enjoy promotions there is a back story to every one. Joining us in studio is Jeff Delvaux the General Manager of the Des Moines Radio Group and we talk about that and more...enjoy! 

Today we share the IOB Mic with the Dean of the Tippie College of Business at the University of Iowa, Sarah Fisher Gardial. Sarah was in Des Moines to speak at a Hawkeye Lunch & Learn about women and business leadership.

How you say what you say matters. Wayne Bruns is one of the Tero Trainers and he's here to break that down for you and give you some solid tips on how to improve your speech.

On any given night there are roughly 300 people sleeping under bridges, in parks or in tents. This is the story of Joppa Outreach and what they believe is an answer to the issue if only the City of Des Moines will give them the green light. Meet Joe Stevens, Amy Hunold-Van Gundy and Kyle Horn in studio to offer up a solution and offer transition to families.

With us in studio is the AMA-Iowa Co-Vice President of Programing, Sarah Barthole.  We talk about what members can expect, what marketing trends are exciting, how email may still be an effective way to reach consumers and the upcoming monthly program.

Our Small Business Spotlight shines on Amber Robinson and Krave Gym of West Des Moines. She says that she started Krave so she could help develop a program that would attract individuals who really want to see results.

Last week we shared with you the difference between "Reach and Action". Today we offer up Five Tips for your Business Facebook Page that will drive activity and create action. Ready?

Thanks for coming by for a listen.  Now for our commercial:

Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and is the only daily, hour-long business broadcast in the region. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and IndustryDWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central IowaTero International and the Kreamer Law Firm of West Des Moines. 


The Power of the Podcast for Business

I get it you've already got plenty on your advertising/marketing plate and you may think you Podcastdon't have room for more. Fair but let me share with you an opportunity to have your voice heard like in "really heard".

If you want to skip reading and rather listen to what a Podcast can sound like...here you go:

Podcast Blog

Podcasting is something most businesses don't do mostly because they fail to see the value in podcasting or they don't understand how to create a podcast. Let me help you with both:

Podcast Value

People are busy, often too busy to read. They may head to the gym, drive a distance to the office, get on the road for a game or hit the highway for a meeting. Tough to read when jogging or driving but really easy to listen to a podcast.  The value of creating a podcast for your business is that you can, in a very short period of time, capture the attention of your target audience and they can "tune in" to the "voice of your business".

Creating a Podcast

It doesn't require much. Your computer and a microphone should work but then you'll have two additional issues. You'll need some software to edit your podcast. There is a free version of Audacity out there that we've used for years or you can pony up and purchase another system.

The content of your podcast should be original. Just like your blog you now have the opportunity to share your knowledge with others but remember, just like video, you've only got seconds to capture the attention of your audience. Get to it and make it enjoyable to listen to. Offer tips, suggestions and put your expertise on display. Keep your podcast to maximum of IOB_podcastv2 TuneInfifteen minutes. Often less...is best.

I'd also suggest to you that you use original music at the front so that your podcast becomes your own. Looking for original music for yours?  Contact my friend James Goodlett from JamGood Productions great stuff and he did ours for the Business News Hour.

Also get some original artwork for your podcast. We also did that for the Business News Hour and it's instantly identifiable to what we do.

Hosting Your Podcast

So where do you put your podcast? There are a number of sites out there. We've used Podbean for several years and it allows us a tracking system to record the downloads. There are others and here is a link to TechNorms for a listing of eight. And don't forget to include iTunes for an option.

Sharing Your Podcast 

Social Media time baby!  Don't be bashful. Place it on your website, splash it on Twitter, LinkedIn, Facebook...what you are currently using for sharing...now you have your podcast to share as well.

I'm not going to kid you it takes time...but if you've already got written content why not re-purpose that into your new podcast?

You're...On!

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