Five in 24 - Five Things to Re-Brand & Sell More Stuff

For several years I've offered up a seminar on "Five in 24 - Five Things Any Business Can Do in Twenty-four Hours to Re-Brand and 5in24_LogoSell More Stuff".  It's been the most requested piece I do. Has it changed? You bet! Each time I go out, as I just did with the New York Press Association Annual Meeting, I refine it to match the needs of the audience I'm speaking to.

And, that is one of the Five Tips that is included in "Five in 24"

Know Your Consumer

It doesn't matter if you are selling a product or a service the basic metric of success is knowing your customer base. That's why, before I head out to do a presentation I adjust the guts of the seminar to match the needs of the people I'm speaking to.  For example the publishers and editors of the New York Press Association are struggling with new ways to connect to their readers outside of the printed product. 

To be sure the community based newspapers that are represented by the NYPA are doing pretty well. They are not daily papers but hyper-local papers that laser focus on their town, city, community. That they've got. But, what other things might they use to connect with their target audience?

Podcasting

Mobile Studio in Mobile 2019One of the new additions to "Five in 24" is Podcasting. I've been in that space for over ten years, long before it was considered cool and when it seemed like you were "talking to yourself". But today it's a thriving media option for busy people who may not have time to sit down and read. Want to check us out? Here is the Radio Blog for Insight on Business the News Hour

And so, I tailored my presentation to reflect that reality. Was it well received? Yes...and while the reviews are not in I'm confident that I was able to peel back the onion a bit and introduce them to the power of podcasting.  

The bottom line is you must know who your target customer is, where they hang out, how they buy what they buy. Once you've got that down all you need to do is create a story to move from "customer" to a lasting relationship.

Thanks for reading! 


The Power of YouTube for Business

Sometimes we forget about the powerful search abilities that YouTube offers businesses. And, it doesn't have to be a complicated video with Karen McCullough YouTube Image Feb 2019lots of shots and edits.

So, what can you do?

Last month I did a phone interview for Insight on Business the News Hour with Karen McCullough, a professional public speaker based in Houston, Texas. And, yes we shared it for several weeks on various social media platforms from Twitter to LinkedIn. (It's what we do there.) 

Karen went the extra step and created a YouTube video of her audio interview complete with some neat artwork (see above). Then using the the correct keywords posted it on her YouTube Page. While at the same time promoting an upcoming speaking engagement.

Brilliant!

And, frankly, that got us to thinking about how we might do a better job on The Business News Hour when it comes to YouTube.

Here is that video/audio of her interview.

And, remember it's something you can do as well.

Go get 'em!


Public Speaking - Ramping Up 2019

If you don't mind a few moments of shameless self-promotion.... MWSB August 2014 Two WEB

2019 marks the tenth year that I've been in the world of professional speaking. While it's true that I've been teaching a number of subjects for 30+ years, it was a decade ago that I made the decision to offer my services to those businesses and associations that were seeking high quality, engaging information on a variety of topics.

So, what is it, besides clarity and motivation, that I can bring to your group? Here are several topics:

"Five in 24 - Five Things Any Business Can Do in 24 Hours or Less That Can Remanufacture your Brand and Allow you to Sell more Stuff" - While this is the most requested topic the content has changed as marketing has changed. Fast paced and full of fun facts and ideas for any business.

"Social Media Is...Not Free" - We all know what social media "is" but how to best leverage the various platforms to successfully impact consumers is the critical topic of discussion. And, just because it's "free" does not mean it really is.

"Media & Media Relations" - Gaining positive press, when you want it, is a science as well as an art. Far too often businesses spend valuable time and money writing news releases that get ignored. In this presentation I share the science behind pitching your business story and how to capture the attention of the targeted reporter. Business messages that can not be ignored. 

"Effective Communication Tools" - As a trained newscaster and journalist I have conducted thousands of interviews. To be effective in that craft you must be a master at using effective communication tools. Learn the tools of effective communication that can assist you in reaching your desired outcome.

One other thing: I not only show up for the presentation/seminar I'll also help you market the event through social media and a video geared to build participation at your event. And, each presentation is customized for the participants.

Thanks for reading...and let's connect.