The Podcasting Fad...

Back in 2010 we added podcasting to our business. We thought it was the next iteration of blogging so we hooked up with Podbean and Studio May 22 2009 started podcasting the business news interviews from Insight on Business the News Hour. For some reason we figured people wouldn't want to listen to the business newscast. Wrong, and it took us several years to figure that out. Just like the 24/7 cable news shows consumers, it turns out, want the news on their time...not ours. (Photo is from May of 2009)

Our numbers in those early days were rough. We would post up the podcast and share with our guests and they, often, just ignored the opportunity to share those links...even though we sent out a "one-page" on how to get even more traction from their interview. Some even suggested they thought the whole podcasting thing was just another "social media fad".

But, we kept it up and it's turned out to be very successful. So when I saw this article from Inside Radio it didn't really surprise me.  But it might you.  The top line is this:

    "The just-released third quarter Share of Ear report from Edison Research shows that podcasting has captured a 14% share of ad      supported audio listening among Adults 25-54, the age group that advertisers focus on more than any other. That is more than twice    podcasting’s 6% share among ad-supported audio four years go."

MPL and IOBAnd when it comes to the financial side of podcasting check this line: "In terms of revenue, the Interactive Advertising Bureau/PwC outlook for next year forecasts a 31% growth rate."

We'll take that.  If you would like to read the entire piece from Inside Radio here you go!

Today we're on six different podcast platforms all fed by our friends at Podbean. If you would like to follow along just Google Insight on Business the News Hour and pick your favorite platform. Or this might make it easier:

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 


Join Me at EntreFEST!

It will be really special! People from all over the country will be converging on Cedar Rapids, Iowa for EntreFEST June 10 - 11. Why? Great MPL ENTREFest image 2021 question.  People will be coming to learn and earn for their startup dream or their current entrepreneurial business. On hand will be a host of speakers on topics from finance to marketing to wellness, diversity, sales...you name it. If it has to do with business you'll find something here that clicks.

This will be my first time at EntreFEST and I'll be speaking on Podcasting for Business. I'll cover topics from why podcasting rocks to equipment, sales, promotion and more. Plus, for those who want some "one-on-one" time I'll be available for questions and offer some coaching tips.  So why me on podcasting? We've been doing the daily Insight on Business in podcast form and on the radio for a dozen years.

In addition, because we do this every day.  I'll be there to record some "evergreen" business interviews that we'll use over the next several weeks.  Hey, you get to be part of our "studio audience" as well. 

Here is your link to purchase tickets for EntreFEST 2021 and BONUS...if you use the promo-code LIBBIE you'll get 20% off the price.  Also, if you're not keen on making the trip you can join the event virtually as well.  So, no excuse for anybody anywhere on the planet to miss this great event.

See you in June!


Baby, I'm Amazed...

The ability to connect with customers, clients and co-workers has never been greater. Go ahead, pick a platform from traditional media use Connecting Puzzle Image to podcasting to a host of social media platforms. Never before has there been so much opportunity yet utilization, real utilization, and the understanding of how to make it all happen tends to rest with just a few of us. I'm amazed.

Last week I joined Clubhouse (thank you Ben McDougal) and was involved in a deep dive into journalism. From how people are consuming the news to the many platforms that are available to a deep concern about an aging population that still relies on print and what happens when that goes away. We talked about news silos where people only get their information from a source that aligns with their personal/political view. We chatted about independent writers and journalists that are freelancing and publishing on Substack or on their blog or in an electronic newsletter. Baby, I'm amazed...

If everything that I wrote in that second paragraph reads like some sort of techy gibberish you would not be alone. Think of that entire ecosystem as a layer of knowledge and activity that is going on in what would seem like an alternative universe. And, to a point it is. News Typewriter

While the vast majority of people and businesses survive on some traditional and "old school" models of marketing, advertising and information gathering you need to know those old models are quickly going away or being replaced with other means of connecting. And, that...can be a blessing our a curse.

It all depends on your target market...the people that really matter to your business.

I was watching "Better Call Saul" the other night (If you've not seen it...go...you will not be disappointed.) when the main character Jimmy McGill, a down on your luck attorney and the person who later becomes Saul Goodman, recognizes an opportunity to do something called "elder law". Jimmy_McGill Saul You know, doing wills and trusts for older citizens.  In one scene we see what appears to be a long-term care facility day room with dozens of elderly people talking, playing cards, doing puzzles and the staff is handing out Jell-O Cups.  As the people eat the Jell-O there is a message printed on the bottom of each cup that says, "Need a Will? Call Jimmy McGill" and an image of McGill's face.  And, of course, McGill is in the room glad-handing each person and giving some really over the top complements.

Brilliant...  You see Jimmy knows his customer base and it would be a waste of time and money to try to reach these folks with traditional media and so he does some inventive "direct marketing" on a personal scale. Now, the show doesn't tell us how successful this method is but if he gets just eight people, out of the sixty there, he's made a good return on his investment.  But, the key was he KNEW who and how to connect.

So, where is your key customer? They may be consumers of local radio or television. They may be die-hard print subscribers or they may be digital consumers or early adopters of various communication tools from Clubhouse to Twitter. The question to you is, "Where are my customers/clients/co-workers spending their time gathering information?"

Figure that out and you...win.

 

 

 


Voice Work - Keeping it in the Family

Over the years we've been doing Insight on Business the News Hour I've been able to work with some very talented people. Voice work Hunter Voice Work Dec 2020 from Jimmy Olson, Tyler Hackenmiller and Mariah Lewis all from the Des Moines Radio Group. There's Jane E. Morgan from my old station 94.5 KKEZ in Fort Dodge, Iowa and Mike Fellers/Stu Stevens another local Des Moines, Iowa independent. All great folks and still call on them from time to time.

Several years ago I needed some voice work done...FAST but everybody was booked or maybe I was just too anxious. 

That got me to thinking about our daughter Hunter Pease who has always delighted friends and family with her many comic voices. You've got to see it to really appreciate her talent. Anyway she was close and had the time so I asked her if she would read some liners. Bam! She did a really good job for never having done anything like this...and she became "The Voice of Insight on Business the News Hour".  And, yes, we pay her...so she is a professional.  Here's some of her latest work that we turned out just this week.

Hunter Focus and Find Sample

Pretty good for never having any formal training.  I think we'll keep her.

Thanks for reading and letting me brag just a bit.  And, if you want more of what we do you can subscribe to the newscast that comes with long-form business interviews by doing a Google search for Insight on Business the News Hour and picking your favorite podcast platform. Or, I can make it easy and have you head to Podbean to subscribe.

Thanks for reading!


Riffing on Hyper-Local Events

Every Friday, for years, we change up our business newscast and riff with Jeff Pitts the managing editor of Cityview Magazine about "Stuff Jeff Pitts March 2017 the DO" in the Greater Des Moines Metro. Six days a week we do the serious business news and long-form interviews but on Friday it's all fun.  We were asked the other day why we don't do more local business news stories and the answer is because our podcast is...well...global. The other day I posted up a business interview and within thirty seconds it had been opened in Germany and in Finland. Sure the United States and Canada are our biggest areas but it is interesting how connected we all are, on a global level. (Yep, that's Jeff...in 2017 yet!)

Years ago, when we were on local radio, our focus had to be on local business news. I remember reaching out to the Des Moines Register and the Business Record and asking them if they wanted to join up and do a daily business news hour. We would use some of their stories and their talent to report. Both newspapers turned us down. I guess they didn't see the value or, perhaps, thought it would be some sort of competition. So we did it ourselves...still do.  Anyway, and just for fun, here's Jeff and I riffing on those "Hyper-Local" things. Enjoy we'll get back to the serious stuff on Sunday.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 


Random Marketing/Advertising Thoughts

Every so often stuff happens that business people need to better understand when it comes to marketing and advertising. Here are just two items that should get you to think about your approach to consumers. Pepsi bottles

Pepsi Wins

Even in light of downward pressure on Wall Street Pepsi this week posted some impressive gains as the company posted third-quarter gains that beat expectations. Analysts had expected revenue of $16.93 billion however Pepsi turned in revenue of $17.19 billion. What does the company say contributed to the unexpected increase in revenue? Advertising. Pepsi CFO Hugh Johnson said, “The increased advertising that we have is causing consumers to shop us more aggressively, and our customers are rewarding us with that [grocery] space because they know that we can help them grow."

Yeah....advertising.

Podcasting

Podcast MicRemember when people said social media was a fad? Sure you do. I remember traveling around the country giving presentations about the power of social media and many times attendees came up to me and told me, in no uncertain terms, "Social Media is going to go away. It's a fad and we'll get over it."  And, to be honest there are still some folks out there who believe that...even though social media platforms continue to grow.

Now it is podcasting that some say is a fad. However, consider this piece of news: "The Interactive Advertising Bureau/PwC forecast predicts $678.7 million will be spent by advertisers on podcasts this year. And revenue will top $1 billion in the next two years." And that, my friends, comes to us from the publication Inside Radio.  So if radio is paying attention to podcasting...shouldn't your business?

Marketing and Advertising thoughts...it's what we do...every day.  And, if you want to check out our Insight on Business the News Hour podcast you can find us on your favorite podcast platforms:  Google PlayPlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL.

Thanks for reading...now go sell something!

 


Think Before You Launch That Podcast

Last week I had the opportunity to speak at a Lunch & Learn for the Carlisle, Iowa Chamber of Commerce about effective communication. Man Thinking How the vast majority of what you "say" isn't as impactful as your visual and vocal skills...or lack of them. It's true. While we might like to "think" content is king in communication in reality that content amounts to only 7% of your ability to connect with your audience...be it one person or one-thousand.

So, where am I going with this?

Think...Podcasts.

Every day an individual or a company launches their podcast often without really thinking about the two items that truly impact a listener: Visual & Vocal. Now, it's true that with an audio podcast visual can often be taken out of the mix unless you, as we do, incorporate some video teasers as to the content.

That leaves the impact of your vocals. At the Lunch & Learn an attendee asked this question, "What if you are not a trained broadcaster or public speaker, what are some of the hardest things to overcome?"

Great question. 

We talked about the use of "filler words" and vocal inflection and projection. Which brings me back to podcasting.

Mobile Studio in Mobile 2019This week three new podcasts came to my attention. When things like that happen I like to click through to listen...just to hear what others are doing in the podcast world.  All three of these new podcasts we're created by fairly large companies and/or non-profits and they were all...awful. Using the formula regarding Content, Visual and Vocal each of these new podcasts missed in the two most important categories with "vocal" being really bad.

Podcasting is the new cool way to connect but if you fail to think it through and your work sounds like you recorded it over a speaker phone...you are done. Stick a fork in it.

So, before you launch here are just a couple of tips: (Image is of our "mobile studio")

  • Get A Good Microphone - There are loads of options available. If it is just you or one other person you can get by with a USB mic like the one I use. It's the Blue Yeti and the quality is superb...broadcast quality. It allows you choose several options from picking up the entire room to picking up one voice direction or two. Here is a link to Blue...we love their products and their service is top notch.
  • Microphone Tip Two - We do a ton of remote recordings so we invested in some great equipment that we can take with us. Now, you may not be moving around but you might consider, if there are multiple people on the podcast to get mics and a recorder that can handle several inputs.
  • Recording Device - When on the road I use a Zoom H4nPro for my recording. Simple to use and set up and the quality is amazing. It has two microphone inputs and you can also record using the built in microphones but, for podcasting get a couple of good mics. It's worth the investment. Here is a link to my favorite audio/visual store that has great service B&H New York City. And they have dedicated professionals in each area so you can ask your questions and some smart people will be able to answer them. 
  • Microphones - I use the Audio-Technica AT8004L for my remote recordings. I like that the mic body is a bit long. When using just one for a quick interview, rather than a "sit down" conversation I think my subject appreciates that my hand isn't in their face. You can pick those up at B&H as well
  • Post Production Software - We've used the open source Audacity program for years it's easy to learn and you can add so many touches to your podcast...like a pro. Here is the link to Audacity. Yes, there are more expensive programs out there...but for our use this has worked just fine. And, remember we're also sharing our podcasts on various radio broadcast outlets.
  • Visual Use - Make sure you take a photo of your podcast session and identify the people involved. It helps create a human touch. Likewise create a logo for your podcast so people know what it is that you are doing.
  • Plan & Be Informative - Sure you can have fun with your podcast...we do a weekly piece about "Stuff to DO" with our friends from Cityview Magazine but the majority of our news and interviews are things that many people simply don't know about. So plan your work to be informative.
  • Know When to Stop - People listen to various lengths of podcasts. We've found, over the years, that for us the best length of our interview segments is between 16 and 20 minutes. Anything over that and we create a Part One and a Part Two. 
  • Share Your Podcast - We recommend that you be active in the social media world. If you simply post to your company website it's highly unlikely others will find you. Get social and watch your work get traction. 

I truly hope some of this helps. But, if in doubt let us know. We're more than happy to answer your podcast questions.

Here is a LINK to our Radio Blog for Insight on Business the News Hour so you can get an idea of what we do...there.  

Thanks for reading! 


Some Hiring Help

Last week on The Business News Hour we had a story about jobs. The Labor Department says there are now 1.5 million more open jobs Hiring Use then there are unemployed people. To put that in context let's say there are 6 million unemployed people in the U.S. yet there are 7.5 million open jobs.

Our business is based in the Des Moines, Iowa Metro where the current unemployment rate is hovering around 2.3%. I am told, by the folks at the Greater Des Moines Partnership, there are 17,000 open jobs in the Metro. Again, just not enough people...

Everywhere you look you see "Help Wanted" signs. HyVee, a chain of over 237 grocery stores in the Midwest, went out and bought flags to plant in their parking lot to announce the obvious. Over the past two years I've watched as B'Bops, a locally owned hamburger chain, has changed their help wanted sign to promote higher wages. Two years ago the sign said $8.00 an hour. Today the sign reads $10 an hour.

Last month there was a high-powered forum where experts weighed in on the employment troubles and offered up some suggestions regarding not only recruitment but also retention.

One of the things that is missing from the discussion is something called "passive recruitment". That's where you use media to target not only your "help wanted" message but also, at the same time, polish your brand. You can use a host of mediums radio, podcasting sponsorships, podcasting, video and social media to do the same thing. 

What is cool about passive recruiting is that word spreads. You may not hit the person who is actively looking for a job but your message may be heard or seen by a family member who then says, "Hey, did you see/hear that Weasels is looking for workers. Sounds/Looks like a great place to work."

Here's a sample, click to listen.

Recruitment Audio June 2019

It's really that easy but, does it work?  I have a friend who works in this field and he has been successful for years. The key is to let people know how really great your business is and then pitch the idea of working there.

Building your brand while building your bench is simply a good stratigity. 

 

 

 

 


Podcasting Equipment

Over the past year I've had dozens of people ask me about helping them start a podcast. It's all the rage you know and I'm here to help. Mobile Studio in Mobile 2019 I've been doing Insight on Business the News Hour in one podcast form or another for about ten years. First as a video podcast and then when I transfered over to radio it became audio only. Today I do the newscast as a podcast, each day Monday - Friday. There is at least 10 minutes of business news and an interview that can go 15 to 22 minutes...sometimes two interviews.

The photo is my "mobile studio". I use two Audio-Technica AT8004L mics from B&H out of NYC.  Decided on these longer microphones because when interviewing people who are not used to doing broadcast interviews I've got to adjust them, often, closer to get good sound. There are two mic stands, two 6' mic cables and the recorder I use is a Zoom H4n Pro. I also use a Sony Pro headset to monitor the interviews. If something goes wrong it's easier to stop and re-do while on site rather than in post production. 

That's it and it all goes in a roller suitcase.

In my office I use a USB microphone that plugs directly into my computer. It is a Blue Microphone Yeti. I love it so much that I have three of them! It's a great company based in California...and love, love the sound.

In addition, if I'm caught without my recorder and mics I do have Voice Record on my iPhone. You can download from the iStore. The quality is really pretty good. I also carry with me a bluetooth lav mic that hooks up with my iPhone (Thank you Phil K. James!) to do promotional videos with my guests. That system is from Kimafun and runs about $50. Works great.  Here is a sample with Georgia VanGundy from the Iowa Business Council.

 

Great sound...yes?

Of course you need to take your WAV file, create an MP3, edit the work, put in music, commercials and more. I have used, for my post production Audacity. I've used this open source system for years and years and it works great. Best news is it is free. So...go get it.

Finally, you need a host. Someplace to actually PUT your podcast. I have used Podbean.com for years. It works slick, you can share to other podcast platforms like Stitcher, iTunes, PlayerFM, TuneIn Radio, Google Play by giving them the RSS Feed.

I'll share with you that all of this takes work...and some experience. Before launching our advertising, marketing and communications company I spent years in radio and television so I've got a bit of history and experience in those areas. It truly has helped and coming back to newscasting after being gone for several years is sort of like riding a bike.

Finally every newscast and interview is placed on our Radio Blog.  I've used Typepad for years. It's a habit I guess. Finally, each week I author an e-newsletter through My Emma to boost my advertisers and the content. 

So, that's about it.  I'd be happy to help you figure out some other things like original music for your podcast...HELLO James GOODLETT from Jam Good Productions!!! Or anything else you might need.  Check his work below.

Final word: Work.  I spend, roughly six hours a day doing interviews, travel, production, post-production and posting. And, that is every day. I get it. We do a daily newscast and you might be looking at doing a weekly podcast. Then, the time commitment goes way down. But till you've got to write, edit and create content that is worth listening to.

Now...you know everything! 

Good luck and THANK YOU Patrick Rynard for the boost to get me to write this!


Blue Microphones Customer Service ROCKS!

Our advertising agency is what fuels and powers Insight on Business the News Hour the only daily, hour-long business news broadcast in the Midwest (Outside of our friends at WBBM in Chicago). When on the road and away from the studios of our friends at The Des Moines Radio Group we use a Yeti microphone from Blue Microphones out of Westlake Village, California. It's easy to transport, has great sound quality and works directly with a USB into the computer. We also love it that with a dial we can flip from directional (one voice facing the mic) to Yeti New 17 April 2017 an interview format where BOTH sides of the microphone are live.

It's a beautiful piece of equipment.

We like them so much that we've got three of 'em...no really!

Not long ago one of the mics refused to stay connected to the USB port. The cord...just fell out of the bottom of the mic. Don't know if it was wear or if the part was bad...it just wouldn't work. So...called Blue Microphones and their ALWAYS chipper customer service person walked us through the steps to get it back to the company for repair or replacement.

A brand new Yeti arrived in the mail this week.

No questions, no back to back emails, no calls...just replaced.

I want you to know how much we appreciate the culture of this company and for how well they took care of us. Seriously...if you're looking for a business partner and not just a retailer... go...BLUE.

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