This is a message of hope to those of you who have not updated your business website or the internal pages because you "don't have the time". This week we updated our agency website to show the radio broadcast of Insight on Business the News Hour in the header bar. Three years after we started broadcasting from the Des Moines Radio Group.
It's not that we didn't WANT to make the change. It's just that it was a secondary issue...but, in reality it's not. You see when you fail to adjust your home page or internal pages to add new content getting "found" by the search engines is more difficult. Some tips from "The Procrastinator":
- Your Blog - If you do a business blog (you do...right?) make sure you tie it to the home page of our website. Why? Because when you are posting you are automatically adding fresh content to your home page. Ask your Web Developer to make it happen;
- Change Wording - At least twice a month alter the wording on your home page and your "About Us" page. You can keep the same general theme and intent but changing the words around offers fresh content;
- Stuck? - Sometimes we get so busy or we get stuck on WHAT to write about. Take a few minutes and reflect on what changes have happened to your business. What are you doing that is new, that might be of interest to your customers...then make an adjustment to your wording;
- Non-Static - The most important thing to remember is that your website should not be a "static brochure". You have the power to adjust images, wording and more. If you don't KNOW how to do that just schedule the changes with your Web Developer. Static is bad...change is...good.
Hope that is helpful. Even we need to be reminded from time to time.
Thanks for reading!